Brands are constantly adapting product formulations to accommodate the latest trend or fad. PTM’s Pete Maletto & Ryan Dolan were recently featured in an article by Caitlin Dewey exploring why unhealthy sources of processed fat have creeped back into new product launches. Check out a quick sneak-peak below, and head over to the Washington Post to read the full-story!
Whatever the cause, experts agree the report’s findings show how difficult it can be to improve packaged foods. That’s why Ryan Dolan and Pete Maletto, PTM’s president, encourage companies to consider the entire product during reformulations, rather than specific ingredients, such as sugar.
The best way to develop a nutritious product, they argue, is to focus on using fewer ingredients and moderate amounts of salt, sugar and fat. “Otherwise, at the end of the day, you’re just exchanging one bad ingredient for another,” Maletto said. “And consumers don’t think like that anymore. It’s a different world.”